Couplet Coffee
Brand New Branding
Challenge
Revolutionary, inclusive, artsy and friendly, are the best words to describe Couplet’s identity; a specialty coffee brand who was looking to redesign from the small things to the big deals, prioritizing the webpage and reflecting the identity using its current brand concept.
Goal
Maintain the creative and revolutionary perception of the brand and polish the established design, making the webpage attractive for the users to subscribe and increase their monthly coffee sales; starting with the product page design, creating new sections and new components.
Solution
A more intuitive and easy to use web page, highlighting the fun and approachable concept of coffee with a more neat brand application and information within a fluid UX design for the users.
