Jambys
Unlimited Design →
Challenge
From an established branding, Jambys, a loungewear brand, wanted to create a solid graphic system that honors and reflects its identity of high quality, comfiness and fun while maintaining certain elements that goes with their concept on the new brand applications when creating billboards, webpages, campaigns, illustrations and mailing designs.
Goal
Exploit what was given as a base concept for the designs and improve them little by little according to the needs of the brand. Always highlighting the lifestyle of something that can be playful and exclusive at the same time without losing the identity.
Solution
With the addition of textures and patterns we turned something simpler into a more fun design, creating a new line of illustrations for both digital and physical applications, as well as trying to catch the users’ attention with more complex editions. However, the typography was slightly modified to make it finer and being able to denote exclusiveness while maintaining the playfulness.
