SwagUp
Challenge
Swag up understands the evolving challenges that companies face on a daily basis, solving problems for customers with an unconventional approach by designing, producing and distributing packs with high quality and well known brands’ items. The challenge was to mirror the fun and relatable concept through a cohesive graphic framework, modifying some components to get most out of what they already had as identity.
Goal
Swag-up the brand designs by adding new patterns and features to their current graphic system, resulting in a more attractive and creative structure when it comes to building a swag pack.
Solution
A graphic framework that honors the brand’s own name, managing to create even swagger brand applications that communicate the concept and raw identity of the brand, reflecting their spirit of striving to be better, loving its culture and solving problems proactively and creatively by using their products.
