Tribus Capital
Challenge
Tribus Capital is a solid and elegant bank, constantly looking through innovation, on its services, to be someone you can lean on and give you the support you need to grow financially with a new functional, trendy, yet minimalistic brand design.
Goal
Create a playful design respecting the primary essence of the brand. Letting the outline speak about the experiences, changing the tedious concept of finances with fun and optimistic concepts, so people can look forward with excitement to progress and grow financially.
Solution
A uniform functional brand that, with its joyful and optimistic personality, can be perceived as your economic ally without feeling overwhelmed when talking numbers, followed by a colorful palette that maintains elegance and formality.